The name "Shadow" evokes imagery of something hidden, elusive, or mysterious. It suggests a cool, underground vibe, possibly appealing to consumers who identify with a more alternative, rebellious culture. It might evoke the idea of moving in the background or embracing a stealthy, understated style that contrasts with more mainstream fashion. Shadow Streetwear’s brand identity revolve around themes of mystery, individuality, and rebelliousness, appealing to a youthful, trend-conscious crowd who seek authentic, street-smart fashion.