AXEL BIKE CO.
CREATED: April 2024
Logo & Brand Designer: Dayton Burgess
About Project
Axel Bike Co. is a strong, simple, and dynamic brand that evokes movement and performance. In cycling, the axel is a critical component of the wheel, linking the bike's mobility to its frame. This symbolizes the idea of connection, power, and reliability, aligning well with a bike brand that aims to offer high-performance, well-engineered products. Axel Bike Co.'s message emphasize quality, innovation, and precision. In conclusion, Axel Bike Co.'s brand identity revolve around a balance of performance, durability, and customer experience, appealing to those who seek precision-engineered bikes built for both casual and serious cyclists.













