The concept for this project is centered around high-quality, precision cuts combined with a relaxed and enjoyable environment, making it a place not just for grooming but also for community and personal expression. The target audience for HI-CUTZ Barbershop are men and women who value personal style and grooming, ranging from young professionals to more mature clients. In conclusion, the HI-CUTZ Barbershop brand identity combine professionalism, personalization, and a modern, vibrant atmosphere. The goal is to offer a high-quality experience that’s not only about getting a great haircut but also about enjoying the time spent in the shop.